Stories are the most powerful form of communication. And stories told in sound — stories that get inside listeners’ ears and hearts with real voices and unforgettable moments — often make the greatest impact. That’s why listenership to podcasts is surging.
We are podcast coaches. SeedPod empowers your team with everything you need to spot great stories, produce them beautifully, and launch a dynamite podcast that gets heard above the noise. Then we continue to sharpen your skills through production, every step of the way.
We bring years of deep experience in all the disciplines needed to help you conceive, create, and sustain unforgettable podcasts. We are:
Storytellers: We’ve produced award-winning stories for NPR, Marketplace, and the BBC and edited chart-topping podcasts for TED and Duolingo.
Audio doctors: We teach you to recognize a great story when you hear one, bring it to life with plotting and structure, and get the most compelling interviews and sound.
Mentors: We help you learn and learn fast. Whether you’re a team of two or 25, we foster an environment that strengthens your ties to each other and empowers you to take risks. The result: You create better podcasts than you knew you could.
There is no formula for creativity, so SeedPod customizes our approach to each client. We tailor our trainings to your team’s podcasting goals and teach with your skill level and future audience in mind. Then, like the best coaches, we walk beside you as you produce your first and future podcasts. You choose your coaching plan from the following menu.
Our trainings are hands-on, active, and immediately productive. In just hours or days, we equip you to:
Once you’re trained — or if you already have basic podcasting skills and want to dive right into production — our coaching and consulting improves your product at every stage. We help you hone your ideas, refine your pilot, craft your trailer, sharpen your scripts, polish your sound, and navigate the competitive podcast market to make yours stand out.
Based in the San Francisco Bay area, SeedPod was founded by two professional radio storytellers with more than 15 years of cumulative experience producing and editing unforgettable stories—investigations, features, interviews, documentaries, and audio walking tours—for national radio shows, podcasts, and companies. We know how to transform ideas into compelling audio that keeps listeners engaged and curious for more.
Julia Scott is an award-winning journalist, essayist, and radio producer whose work has been featured in Best American Science Writing and on Good Morning America. Scott’s stories and essays have appeared in The New York Times Magazine, Nautilus, The Walrus, Modern Farmer, OZY, Salon, and Canadian Geographic. Her stories have aired on NPR stations across the country as well as on Marketplace and PRI’s The World. She has produced experiential walking “Detours” for adventurers in San Francisco, and a documentary for the BBC World Service. Scott is an editor with San Francisco NPR member station KQED and a former editor at NPR station KALW. Before that, she reported on science and natural resources for the Bay Area News Group. She has taught podcasting at California College of the Arts, and is developing a forthcoming podcast of her own.
Grace Rubenstein is a journalist, editor, and media producer specializing in health science and immigration. She is the story editor of TED’s WorkLife with Adam Grant podcast and previously served for seven years as multimedia editor at TED Books, where she coached great thinkers to transform their big ideas into engaging prose. Grace’s award-winning work has appeared in the Atlantic online, New York Times, Boston Globe, STAT News, Longreads, NEO.LIFE, and the Center for Investigative Reporting’s Reveal. Her radio stories have reached the airwaves of NPR’s Morning Edition, KQED’s The California Report, and PRI’s The World. Her dream story is one that compellingly explains how the forces outside us (culture, environment) and inside us (biology) shape our behavior and thus our health.
SeedPod’s in-person trainings can be distilled down to a day or deepened into a two-day, three-day, or weeklong workshop. We work with you to mix and match our training to target the skills that your team needs. Potential topics include:
Story arc essentials
The five types of audio stories
Elements of sound: Ambi, acts, and tracks
Basic mic anatomy: the right mic for the job
Audio gear 101: The complete package
How to get great sound on the phone
How to get great sound in the field
How to get the most out of an interview
Finding your story theme
From notes to script: How to structure a story
Essentials of audio editing
Voicing your story
Podcast distribution and promotion
SeedPod can also provide one-on-one training, consulting, and coaching. Ask us about it!
Podcast media creation and consultancy
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